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Find the essence.Give it form.
Names, identities, websites and advertising campaigns.
Semyon Kirilin
Independent art director
I find what makes your project distinctive and express it through words and design. Strategy, naming and visual thinking come together as a coherent brand.
Art director: Friends, Voskhod, Leo Burnett, Braining Brands, Re:evolution, TWIGA
Cannes Lions Young Russia Gold 2016 Cannes Lions Young finalist 2016
Communication Design Curator at HSE Art and Design School
What I can help with
Start with a name, rethink a brand’s identity or bring a complete project to life.
Work
Selected work across the years. Choose a discipline or search for a project.
Showing 8 of 90
Brands I have worked with
SVOYSTWO.
SVOYSTWO refers to kinship by marriage — like a brother-in-law: family, though not related by blood. In work, that closeness comes from shared values and care for what we do. I treat your project as my own, working on it as I would for myself.
Let’s meetThe shape of the practice
90projects in the public archive
2012—2026
Names, brands, campaigns and environments. Each cloud gathers one year’s work in a discipline. More projects make a larger, denser cloud; fewer make a lighter one. Select one to explore the work.
Choose a discipline to explore every project by year.
BHSAD, Wordshop, Scream and programmes in identity, multimedia and studio practice.
Gold at Young Lions Russia in Media. Participation in the international Young Lions competition.
Curating the communication design programme at HSE Art and Design School.
Before formal design education
From 2003 to 2011, I learned on the job in advertising agencies and publishing houses. The work ranged from designing backgammon for the Motorola V360 to packaging sets of bed linen.
Practice and teams
- 2018—
SVOYSTWO
Founder and creative director. An independent practice spanning strategy, naming, identity and implementation.
- 2023—2024
Xsolla Metasites
Art director. Interactive 3D worlds, identities for digital environments and project launches.
- 2021—2023
Game Garden
Creative director. Advertising ideas and creative production for mobile games.
- 2019—2020
SberDrug
Design director. App identity, design system and user interface.
- 2017—2018
Leo Burnett
Senior art director. Integrated campaigns and adaptation of international communications.
- 2016—2017
Friends
Art director. Google campaigns and communications across channels.
- 2015—2016
LYRA
Art director. Brand events and presentations for Hyundai, Volvo and Nespresso.
Media
On design, people and ideas — in interviews and publications.
“My task was to align the visual execution with the words.”
Semyon Kirilin · on the Irony campaign
Bringing ideas, words and images together. A conversation about design and art direction.
Read the interview
“Be bolder. Strive to create an innovative, lasting idea.”
Pierre-Emmanuel Mahias · the Media jury’s advice to entrants
Young Lions Russia 2016 gold in Media, together with Anna Ziganshina.
About the award
“I recommend internships at great design studios.”
Semyon Kirilin · on starting a career
What helps a young designer find work, and what is best learned through practice.
Read the article
“How to build your own fashion brand and stand apart”
From the interview description
A conversation with Tatyana Sherstneva about finding a brand’s character and making it recognisable.
Watch the interview