Identity
A brand character people recognise at every touchpoint.
For a new brand or the next chapter of an existing one.
Start a projectApproach
I explore the product, its audience and its context. I find a visual principle and develop it into a logo, typography, colour, photography, packaging and digital applications. Alongside the designs, you receive guidelines that help your team carry the work forward.
Deliverables
Visual concept and logo
Typography, colour and graphic system
Applications, photographic direction and guidelines
In practice
All work in this discipline
From brief to final work
- 01
Start with a conversation
We discuss the task, existing materials and expectations.
- 02
Define the scope
We agree on deliverables, milestones, timing and cost.
- 03
Develop and refine
We choose a direction, review decisions and prepare the final work.
Before we start and after handover
Timing and scope
After our first conversation, we agree on deliverables, milestones, timing and cost. We can start with one task. The number of creative directions and revision rounds is agreed before work begins.
What you receive
The agreed final materials in formats you can work with, plus guidance on using them. Source files, rights and licences are defined in the project agreement.
Support after launch
I hand over the work and explain how to use it. Ongoing production, new formats, hosting and website or studio maintenance are agreed separately, with a clear scope and cost.
Let’s start with your project.
Tell me what you have in mind. We’ll work out the next steps.