SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2022Advertising / Identity

Sportmaster. Sport is always with you

Communications for the app and omnichannel experience.

The main message on an oversized poster
Visualisation · The main message on an oversized poster

Anywhere. Anytime.

“Sport is always with you” presents Sportmaster beyond the store. The app icon connects each message to a specific service. Two visual directions were developed: a restrained composition with generous space and a dynamic typographic treatment. Both keep the message short and its link to the app clear.

The all-hours message at night
Visualisation · The all-hours message at night
A short message in a pocket-sized print format
Visualisation · A short message in a pocket-sized print format
Repeated typography from the original presentation
Repeated typography from the original presentation
Phrase and icon in the texture of sports webbing
Visualisation · Phrase and icon in the texture of sports webbing
Large-scale mark and type in a sports setting
Visualisation · Large-scale mark and type in a sports setting
Original layout with an enlarged athlete figure
Original layout with an enlarged athlete figure

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