Naming
A name that belongs to your business.
For a company, product, service or new business line.
Start a projectApproach
I start with the meaning of the product, the situation it addresses and the language of its category. I define criteria, explore several conceptual directions and present names with a rationale and examples of use. Trademark registration checks are arranged separately with a qualified specialist.
Deliverables
Conceptual directions and naming criteria
Names with a clear rationale
Guidance on using the name
In practice
All work in this discipline
From brief to final work
- 01
Start with a conversation
We discuss the task, existing materials and expectations.
- 02
Define the scope
We agree on deliverables, milestones, timing and cost.
- 03
Develop and refine
We choose a direction, review decisions and prepare the final work.
Before we start and after handover
Timing and scope
After our first conversation, we agree on deliverables, milestones, timing and cost. We can start with one task. The number of creative directions and revision rounds is agreed before work begins.
What you receive
The agreed final materials in formats you can work with, plus guidance on using them. Source files, rights and licences are defined in the project agreement.
Support after launch
I hand over the work and explain how to use it. Ongoing production, new formats, hosting and website or studio maintenance are agreed separately, with a clear scope and cost.
Let’s start with your project.
Tell me what you have in mind. We’ll work out the next steps.