SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

Let’s make
something yours.svoystwo@gmail.comRU
2024Identity / Strategy

Growbox

Coffee, breakfasts and little stories.

Growbox café on Instagram
The final illustrated initial on porcelain
Visualisation · The final illustrated initial on porcelain

A whole world inside a single letter.

Growbox is a café for coffee, breakfast and meeting people. The search moved from radial geometry to an illustrated initial. The final G combines foliage, a bird and a musician, supporting the place’s unhurried character. The identity balances a recognisable silhouette with a drawing that rewards closer attention.

Final Growbox emblem — original vector artwork
Final Growbox emblem — original vector artwork
Café window lettering: coffee — breakfasts — desserts
Café window lettering: coffee — breakfasts — desserts
Original Growbox menu layout
Original Growbox menu layout
Illustrated lid and wordmark on the side
Visualisation · Illustrated lid and wordmark on the side
Folded menu: emblem, typography and paper texture
Visualisation · Folded menu: emblem, typography and paper texture
Final emblem printed on a linen apron
Visualisation · Final emblem printed on a linen apron
Delicate engraving against a matte coffee tin
Visualisation · Delicate engraving against a matte coffee tin
Clear glass preserves both the drawing and the light
Visualisation · Clear glass preserves both the drawing and the light
Early direction: radial geometry
Early direction: radial geometry
Early initial and wordmark
Early initial and wordmark
Designer
Natasha Serikova
Illustrator
Marina Novitski

Original material

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