SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

Let’s make something yourssvoystwo@gmail.comRU
2022Identity / Strategy

Buro 23

A guardian angel in a single yellow stroke.

The mark on frosted glass: a number and a yellow halo
Visualisation · The mark on frosted glass: a number and a yellow halo

Calm, reliability, care.

The insurance bureau needed a clear, calm way to speak about protection. The guardian-angel metaphor was reduced to a single symbol: a yellow halo. It connects the name, numerals and pictograms, making the system recognisable without elaborate illustration. Restrained typography and a grey background leave room for a clear service message.

The mark and full signature from the original presentation
The mark and full signature from the original presentation
Brand colours and Aeroport Regular
Brand colours and Aeroport Regular

A small set of elements

Lowercase Aeroport and a white-grey-yellow palette establish a calm voice. Consistency matters more than the number of graphic devices.

Heavy paper and restrained envelope printing
Visualisation · Heavy paper and restrained envelope printing
A material interpretation: a document wallet
Visualisation · A material interpretation: a document wallet

Care as a constant symbol

The halo connects different insurance subjects. Messages can change their story while retaining one concise symbol of protection and a clear hierarchy.

The classic-car layout in an urban scene
Visualisation · The classic-car layout in an urban scene
A simple icon within a consultation scenario
Visualisation · A simple icon within a consultation scenario
Metal, enamel and felt: a physical interpretation of the mark
Visualisation · Metal, enamel and felt: a physical interpretation of the mark

A rule for social media

The original presentation defines an Instagram grid: light messages alternate with photography, while short headlines and the halo retain one voice. Light posts also vary, avoiding consecutive repetitions of the same typographic, icon or image treatment.

Instagram account concept using the original Buro 23 grid
Visualisation · Instagram account concept using the original Buro 23 grid
Individual Instagram post using the original car artwork
Visualisation · Individual Instagram post using the original car artwork

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