Barberbox

The identity grows from the service itself: changing angles, hair lengths and shapes. Rotation connects individual photographs into a sequence, while changing the hairstyle reveals how different one person can look. This principle defines both the graphics and the motion.

To create original material for the identity, I rented a photo studio and found a barber and photographer Karina Osepyan. During the shoot we created 50 hairstyles, progressing from an afro to a completely shaved head. Each change became another state of the same visual system.

The series was made in sequence: as the hair got shorter, the catalogue of looks grew. The final photograph of the cut hair records the work behind the images. One shoot supplied material for many combinations of viewpoint and hairstyle.

BAR / BER / BOX occupies three lines within a thin frame. Geometric lettering and a pink bottom row turn a long name into a compact mark. It works head-on and across two faces of a projecting sign.

In the fictional year 2022, customers select a hairstyle, save alternatives and return to a personal catalogue. The interface includes a map of booths, trends and TWIST magazine. Photographs of the same head in different states turn the idea of changing your appearance into a clear choice.

TWIST extends the Barberbox world beyond the interface. A spread on the first robotic barber’s tenth anniversary treats technology through editorial layout, photography and irony. The project’s 2022 date belongs to an imagined future.